Light My Fire is a Swedish company and have chosen to manufacture Light My Fire products at home. The reason is simple: Having a factory completely dedicated to their products gives Light My Fire full control over quality matters (and believe us, Light My Fire are very picky), shorter lead times and fewer unnecessary transports. It's good for the end product. It's good for the environment. And Light My Fire must admit, it does feel good to be a local hero in Västervik.