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OTOTO was founded In 2004 as a design studio in Tel Aviv. The word “OTOTO” in Hebrew means “any minute now”, with the understanding that an innovative idea can pop into your head at any given moment.

OTOTO products are functional household items with a witty and unexpected twist. Many of them are inspired by fairy tales or myths, as exemplified by the Nessie collection.

The OTOTO team believes humor to be an important part of their design process. They try to infuse that whimsy and playfulness into every product, alongside its functionality.