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Adidas is a German multinational corporation,  founded and headquartered in Herzogenaurach, Bavaria,  that designs and manufactures shoes, clothing, and accessories.  Adidas consists of an 8.33% stake in the football club Bayern München, and Runtastic, an Austrian fitness technology company.

The three stripes are Adidas's identity mark, having been used on the company's clothing and shoe designs as a marketing aid. The branding, which Adidas bought in 1952 from Finnish sports company Karhu Sports for the equivalent of €1,600 and two bottles of whiskey, became so successful that Dassler described Adidas as "The three stripes company".