FRED focuses on well-designed stuff that solves a problem, puts a smile on your face, and doesn’t cost a fortune. We delight in taking everyday, functional products and turning them into something fresh and unexpected, something funny, something personal.

We understand that design drives our business so we maintain our own creative studio while working with talent from all over the world — England, Europe, Latin America, Israel, China, Turkey, Korea, Thailand — an ever-expanding list.

We combine the best materials and processes with real-world pricing, supporting our products with close manufacturing supervision, relentless quality management, and ongoing safety testing — guaranteeing our customers’ satisfaction.